Marketing

When our project in Toronto launched, 65% of it had sold within five hours. Ninety per cent of 'Downtown by Starck' sold within seven days. We'd love to put this appetite for yoo homes down entirely to the boldness of our projects and the quality of our design, but we know there's a bit more to it than that.

We're not about to start name-dropping, but we know people. People who know people. Celebrities. Journalists. Editors. And since attracting attention in this business isn't entirely about power lunches and eveningwear (alas), our marketing team really know their stuff. Their experience with things like PR, campaign planning and brand development is formidable. Which means we target buyers better and sell developments quicker.