yoo brand power

'These extreme levels of interest are due to the brand and design value associated with the yoo product.' - Yaacov Ben Moshe, CEO, Habas Group

yoo have a certain reputation, both in property circles and the popular press. We're known for turning unusual projects to gold. This x-factor adds mystique to our brand, which people associate with originality, design quality and iconic style.

We share our brand equity with our partners and can help you find the level of branding or co-branding that will work best for your project. yoo partners tend to achieve value uplifts of 10 - 20%, compared to predicted gross dollar volumes. That's just what happened when yoo-branded apartments in London hit the market. To quote David Pollock, CEO of The Home Group: 'We have not observed anything like it before.'