yoo Facts
Here are some things we like, and you should know
• We have 38 current projects.
• yoo has designed 10,000 homes in 31 cities.
Sales Facts:
Sales speeds
• 50% of the apartments in Dwell, New York were let prior to launch.
• yoo Toronto was 66% sold within 5 hours of launching.
• yoo by Starck’s first residential development in NYC, Downtown, was 90% sold within 7 days of launch.
• yoo Punta del Este apartments were 85% sold after 1 month of launch.
Sales - value added
• yoo Punta del Este apartments have sold at prices 20% higher than competitor developments.
• Gramercy by yoo inspired by Starck was sold at 10% above initial projections.
• Icon Brickell by yoo inspired by Starck is selling at 20% above initial projections.
Brand & Profile Facts:
PR statistics
• yoo projects received $13 million-worth of editorial coverage in 2010
• The Jade in New York accumulated $2.5 million worth of international editorial coverage within 6 weeks of launch.
• Each project achieves an average of $700,000-worth of press coverage.
• The book, Interiors by yoo, has sold over 30,000 copies worldwide and has been translated into four languages.
