Key Facts

...but we also know when to be minimalist.

yoo Facts:

• There are 37 current projects
• yoo are now working in 24 countries
• 9,000 apartments currently under construction valued at $7 billion
• Over the past nine years yoo has been working with international high profile partners on a variety of tall buildings and large residential projects commonly with unit numbers in excess of 300.
• Average project GDV = £100m

Sales facts:

Sales velocity

• yoo’s first rental project, Dwell95 in New York was 50% occupied prior to launch.
• yoo Toronto was 66% sold within 5 hours of launching.
• Downtown by Starck (his first residential project in New York) was 90% sold within 21 days of launch.
• yoo Punta del Este was 85% sold out after 1 month of launch.

Sales value added

• yoo Punta del Este apartments are selling at 20% higher than rival developments.

Brand and profile facts:

Brand information

• yoo is a strong international lifestyle brand that is synonymous with design excellence and exclusive quality developments.
• yoo has established a strong global identity through high-profile corporate marketing.

PR stats

• yoo has achieved the following amounts of editorial coverage:
  2006 - $8m
  2007 - $9m
  2008 - $10m to date
• The launch of The Jade in New York accumulated $2.3 million worth of international editorial coverage in 10 weeks.

Design creditability:

• JIA was the only Hong Kong hotel listed on the prestigious Conde Nast Traveler Hot List 2006 and was also voted by the Independent (London) newspaper as one of the five best boutique hotels in Greater China.