What YOO do

YOO are a global brand of developers, placemakers and designers.

BRANDED RESIDENCES

HOTELS

CAPITAL

ENERGY

DEVELOPMENT

LIVING

We Are YOO

Our mission is to improve the way people live, work and play in the built environment.

WE LISTEN. WE INNOVATE.
WE DELIVER.

We listen to the needs of the market, our clients and our partners.

We innovate by utilising our collective expertise and range of partnerships to find market leading solutions in real estate development, placemaking and design.

We deliver by partnering or directly investing in real estate and with the capability of managing projects from inception through to completion.

To ensure our design-led approach to real estate is always on the cutting edge, we maintain a celebrated roster of Creative Directors including world renowned visionaries such as Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung and Mark Davison.

View our story

Our Businesses

YOO

Branded Residences

Yoo pioneered the lifestyle-led, branded real estate movement over 20 years ago. Today we are the world’s largest non-hotel residential brand. Our Branded Residences have a demonstrable track-record of not only securing a premium values for third-party developer clients, but also setting the bar for design and service quality. Our brand increases development visibility and offers investors a proven, reliable investment opportunity. Learn how we can add value to your development through our design, branding and marketing capabilities.

See all properties

YOO

Hotels

From fun and funky Rio de Janeiro to the relaxing and picturesque Cotswolds, YOO Hotels and Resorts surprise and delight even the most jaded traveller with contemporary, imaginative and sophisticated hotels. Yoo Branded Real Estate doesn’t only work in the residential sector, we also have an established track-record in the hospitality sector. Contact us to find out more about how partnering with us can add value to your hotel or serviced apartments (including branding, design, franchise and management services).

See our destinations

YOO

Capital

Yoo Capital Management is a special situations, principal investment firm invested in $2.0 billion of AUM and 2.7 million square feet across Greater London and the UK. The firm is managing investments made with its first dedicated capital commitment of $200 million for special opportunities in real estate private equity, asset and development management. We are partners in the landmark £1bn Olympia London Exhibition Centre redevelopment scheme.

Learn more

YOO

Developments

Yoo Developments is the Group’s development platform. It was established to unlock opportunities which create better ways of living, working and playing – particularly focused in London & the Southeast. Yoo Development also leads on the conceptualisation and implementation of new real estate products (such as Serviced Living, TOD, Co-Working and Hospitality).

Get involved

YOO

Energy

YOO Energy works alongside landowners and local communities to create renewable energy projects. We invest in wind turbine projects, solar farms and other sustainable energy projects.

Learn more

YOO

Living

Focused on the same lifestyle and design ethos that is at the root of everything YOO creates, YOO Living sources and redevelops property in prime central London, from single units, to blocks of flats, plots of land and small scale developments.

Learn more

Highlights

Latest news

YOO has been named the largest branded residences brand in the world by Savills.

The Savills’ branded residences report from 2018 lists the benefits of branded residences and names YOO as the key player in the sector.

Olympia London planning approved

A £1bn project to turn Olympia London into a world-leading cultural hub has been approved by planners. Work will begin from next year, with the first tenants moving in by 2023. Permission has been granted to transform the 132-year-old exhibition centre into an arts, entertainment, events and creative business quarter.

Visit the Olympia site